App analytics is essential for companies to fully understand their app business. The initial product roadmap included ratings and reviews (R&R), quality, downloads, usage, purchases, conversions, in-app purchases, and financials.

I designed a variety of feature pages to be used throughout the platform.

Since App downloads can get initiated from a multitude of locations, it is important for marketers to know how users land on the Windows App Store. The incentive for companies to spend marketing dollars is knowing what referrers to spend those dollars on.

Break down the conversions into much more granular information. This includes URL path tracking, Store listing pages, Store spot light page, Social references, and group similar referrers by the top locations.

Windows applications run in a sandbox environment. My proposal is to enhance the platform to track click-thru’s to understand a real user product journey. This would give valuable insights to how users use the product and what forks they go down.

My proposals would give a complete e2e user journey so developers can make validated data product decisions.

Ratings and reviews went through a series of updates due to Windows OS updates. This page was the initial tracking page showing the reviews by different OS.

I created the style-guide for the initial charts which includes  line, bar, and pie charts to be used throughout the analytics pages based on the Windows brand colors. Also made sure the colors pass accessibility at the maximum threshold without compromising too much color.


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