XD Systems Designer
I specialize in enterprise applications by applying a customer-first approach to e2e CXD.
BestBuy Ads
AI/ML: RETAIL ADVERTISING PLATFORM
+ Lead – Experience Design Information Architect (XDIA) for the first public release of the AdTech reporting platform.
+ Led design reviews with stakeholders and customers to validate and ensure product success.
+ Empowered developer autonomy and sprint outcomes through clear, practical solutions and collaborative guidance.
Amazon
AI/ML: VENDOR PLATFORM
+ UX Lead on a high-impact vendor relationship platform where the application needed to simplify millions of customer records in an intuitive way.
+ Successfully validated PRFAQ feature improvements based on customer feedback and data-driven decisions within a fast-paced product team..
+ Identified and influenced new future (OP1) initiatives to help save millions of dollars from missed opportunities.
Apptentive
AI/ML: CUSTOMER FEEDBACK PLATFORM
+ Responsible for delivering the high-profile feature called Fans Signals, which helped secure the company’s largest financial business monetization.
+Shipped Fans Signals is a proprietary AI/ML technology that classifies consumers into sentiment segments based on their loyalty and changes in loyalty.
+ Participated in the company’s hackathon, leading to the discovery of a new product opportunity that boosts business monetization.
BitTitan
AI/ML: CLOUD MIGRATION PLATFORM
+ UX design manager responsible for developing a new platform that was successfully launched in two years.
+ Contributed product innovations that helped the business secure its first funding round of $14 million as a leader in cloud migrations. In 2022, BitTitan was sold for $220 million.
+ Art directed the entire system UI component library, which streamlined the development process and modernized the user experience to align with leading IT applications.
Microsoft
WINDOWS STORE APP PUBLISHING
+ Led UX for the first public release of the Windows App Store publishing platform that successfully launched for Windows.
+ Lead UX for the first public release of the Windows App Store publishing platform and contributed innovative ideas to help improve the product.
+ Lead UX for Windows slide show, which was showcased at a company meeting, spanning across multiple product lines.
Recommendations
Amazon
Geoff was the sole designer on a product that helped us manage our Vendor relationships. He was asked to deliver several features, but also took ownership over user research and suggested additional user delight features. He was responsible for every aspect of the design and prototyping for testing, and presented his work to leaders in design and product. His storytelling—visual and verbal—was important to aligning stakeholders on his solutions. He earned a lot of trust with his product partners.”
Becky Scott – UX Design Manager
Apptentive
“Geoff reported to me (both directly and then indirectly) as part of our product team at Apptentive. He was a very talented UX designer, passionate about addressing users needs and eager to iterate amongst a variety of approaches to identify the best way to solve a particular problem. I was really impressed with Geoff’s energy and creativity– he had an infectious love of the creative build process.”
Mike Saffitz – CTO
BitTitan
“Geoffrey is a very talented senior UX designer and would be a huge asset to any company, especially those with a focus on enterprise products. At BitTitan, Geoffrey helped our product UI evolve from “amateurish” to professional / on-par with top SaaS solutions. Geoffrey’s key strength is creation of new UX concepts and high-level look-and-feel experience for enterprise products.”
Dominic Pouzin – CTO
Studio Deluxe
“Geoff is a great web producer for my graphic design studio. I can always trust that he’ll take charge of our projects and expertly lead the development team so I don’t have to worry about it. I rely on his technical advice and capabilities. All the projects we have collaborated on have been executed flawlessly and on budget. We craft our often complicated designs and Geoff implements them pixel perfect for the web.”
Linda Warren – Principal
PARTNERED Brands
Redefining SoFTWARE collaboration
Hello, I’m passionate about UX to help companies grow and define their futures. Do you need someone who takes a customer-first approach, understands business goals and how to advance them with great design?
By thinking beyond the ordinary, I produce visionary ideas that can make your product a game changer… that’s my mission.