DESIGN THINKING METHODOLOGIES
Hello. I’m passionate about UX to help companies grow and define their futures. Do you need someone who takes a customer-first approach, understands business goals and how to advance them with great design? By thinking beyond the ordinary, I produce visionary ideas that can make your product a game changer… that’s my mission.
CUSTOMER DRIVEN INNOVATION (CDI)
What does it mean to be customer centric? After innovating at a customer-centric company that captures VOC feedback at scale, I’ve honed a few new tricks. My short answer is the understanding of customer needs based on deep customer empathy that makes people’s lives easier and better.
STRATEGY / RESEARCH
To be a product expert requires understanding what customers want and not what we think they want. The UX goal to help both the customer and the bottom line.
FEATURE PRODUCT (DD) PROCESS
This process starts with the customer and works back to the business. I like to work within the double-diamond design process, seen here in my workflow diagram, in order to make the best UX decisions.
Conduct 30-minute interviews to quickly validate small features. Nothing beats actually talking to your target audience. The insight you get is priceless, and no amount of quantitative data will let you reach the same level of understanding.
CUSTOMER ADVISORY BOARD (CAB)
In this step in the process, I presented high-level product features through storytelling to enterprise customers. This open forum enabled customers familiar with the product to voice their opinions on how to interpret the data at scale, then take action.
I prefer to use tools like HotJar or Full-Story to observe customer behaviors, frustrations and usage patterns. I’ve created sophisticated queries/funnels to gain deeper insights into the customer empathy.
Recently I was certified as a ScrumMaster™ to position myself better in a fast-paced development environment. In this process, my aim is to simplify overly complex product features into manageable delivery assets that provide customer value through each sprint.
Product Design Wall — I facilitated this classic communication tool to foster collaboration across teams to understand the big picture vision. The resulting open discussion that occurs across stakeholders speeds up the process.