DESIGN THINKING METHODOLOGIES

Hello. I’m passionate about UX to help companies grow and define their futures. Do you need someone who takes a customer-first approach, understands business goals and how to advance them with great design? By thinking beyond the ordinary, I produce visionary ideas that can make your product a game changer… that’s my mission.

CUSTOMER DRIVEN INNOVATION (CDI)
What does it mean to be customer centric? After innovating at a customer-centric company that captures VOC feedback at scale, I’ve honed a few new tricks. My short answer is the understanding of customer needs based on deep customer empathy that makes people’s lives easier and better.

STRATEGY / RESEARCH
To be a product expert requires understanding what customers want and not what we think they want. The UX goal to build product feature systems that help both the customer and the bottom line.

FEATURE PRODUCT (DD) PROCESS
This process starts with the customer and works back to the business. I like to work within the double-diamond design process, seen here in my workflow diagram, in order to make the best UX decisions.

CUSTOMER SYNTHESIS
Conduct 30-minute interviews to quickly validate small features. Nothing beats actually talking to your target audience. The insight you get is priceless, and no amount of quantitative data will let you reach the same level of understanding.

CUSTOMER ADVISORY BOARD (CAB)
In this step in the process, I presented high-level product features through storytelling to enterprise customers. This open forum enabled customers familiar with the product to voice their opinions on what features are most important to them.

CUSTOMER INSIGHTS
I prefer to use a number of SaaS feedback tools to better observe customer behaviors, frustrations and usage patterns. I’ve created sophisticated queries/funnels to gain deeper insights into the customer journey.

UX AGILE METHODOLOGIES
Recently I was certified as a ScrumMaster™ to facilitate increased efficiency to a fast-paced agile environment. My process simplifies overly complex product features into manageable delivery sprints that provides business/customer value throughout the product lifecycle.

DESIGN MATURITY
When UX is empowered to influence product decisions by being the advocate and recognized as the voice of the customer (VOC) for every step in the process.