UX Strategy SystemS Architect
I specialize in Enterprise Software (SaaS) by bringing a customer-first approach to e2e CXD.

BestBuy
ADVERTISING TOOLS PLATFORM
+ Modernized and rearchitected the advertising tools platform for the first public release.
+ Facilitated design reviews with stakeholders and customers to validate and ensure product success.
+ Empowered developer autonomy and sprint outcomes from clear practical solutions and collaborative guidance.

Amazon
VENDOR PLATFORMS (CONTRA-COGS)
+ PRFAQ – UX Lead on a high-impact internal confidential platform where the AI had to solve customer problems beyond scale.
+ Successfully validated POC UX/UI for new feature improvements from customer feedback and data-driven decisions on a fast pace product team.
+ Uncovered and Influenced future (OP1) initiatives to help save millions of dollars from missed opportunities.

Apptentive
CUSTOMER FEEDBACK PLATFORM
+ Lead UX responsible for shipping the high-profile feature known as Fans Signals to visually represent unique underlying customer behavior data.
+ Shipped Fans Signals a proprietary ML technology which classified consumers into sentiment segments through the lens of loyalty and shifting loyalty.
+ Facilitated Design Thinking from customer feedback interviews, competitive/gap analysis, and LTV analysis to uncover product opportunities and new feature priorities to influence the roadmap.

BitTitan
AUTOMATION SERVICES PLATFORM
+ Helped the company pivot by designing and architected (IA) a new platform from the ground up which successfully shipped in little over a year.
+ Shipped UX solutions that contributed to raising 15 million in new VC funding as a new SAAS platform. In 2022 sold for 16X return.
+ Art directed a new Design System (UI Kit), and drove UX/UI decisions to be on par with top SaaS applications.

Microsoft
WINDOWS (XDR) TEAM – Experience Design Research
+ Lead UX for the first public release for the Windows App Store publishing platform.
+ Lead UX for the first public release Windows App Analytics platform and contributed innovative ideas to help improve the product.
+ Lead UX for Windows slide-show which was showcased at company meeting spanned across multiple product lines. An evergreen design.
Recommendations
PARTNERED Brands
Redefining SoFTWARE collaboration
Hello, I’m passionate about UX to help companies grow and define their futures. Do you need someone who takes a customer-first approach, understands business goals and how to advance them with great design?
By thinking beyond the ordinary, I produce visionary ideas that can make your product a game changer… that’s my mission.