UX Strategy SystemS Architect

I specialize in Enterprise Software (SaaS) by bringing a customer-first approach to e2e CXD.




+ Modernized and rearchitected and the Advertising tools platform as an internal role model for other platforms to follow as a best in class software application.

+ Facilitated design reviews from multiple customer interviews to ensure product success.

+ Led and proposed product improvements from inception through shipping multiple feature sets that seamlessly scaled for greater efficiency.






+ PRFAQ – Serve as Design Lead on high-impact features for internal/external confidential platforms.

+ Successfully drove design validated through customer feedback and data-driven decisions while working remotely.

+ Facilitated design reviews from MVP features through future Operations Planning (OP1) initiatives.






Responsible for increasing revenue from new product innovations:

+ Responsible for the new product innovation known as “Fan Signals”.  The ROI from this unique data proved to be more valuable than Net Promotor Score (NPS).

+ Responsible for a new product (Web/Kiosk) channel to have feature parity with Android and IOS feedback.

+ Responsible for the new Executive Reports custom tailored for the C-suite. Featuring deeper insights data (cubed analysis) into how customers feel about the brand.

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+ Responsible for helping the company pivot by shipping a new platform in one year which helped raise 15mil in funding.

+ Lead UX designer responsible for overseeing and shipping a multitude of core products to evaluate product market fit.

+ Responsible for evolving the platform UI looking visually “amateurish” to a modern SaaS platform application.

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WINDOWS (XDR) TEAM – Experience Design Research

+ Lead designer for the launch of the Developer platform to onboard Apps into the WindowsStore Marketplace.

+  Lead designer for WindowsStore App Analytics platform and contributed innovative ideas to help improve the product.

+ Lead designer for Windows live slide-show showcased at company meeting; UX spanned multiple products and form factors.

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Geoff was the sole designer on a product that helped us manage our Vendor relationships. He was asked to deliver several features, but also took ownership over user research and suggested additional user delight features. He was responsible for every aspect of the design and prototyping for testing, and presented his work to leaders in design and product. His storytelling—visual and verbal—was important to aligning stakeholders on his solutions. He earned a lot of trust with his product partners.”

Becky Scott – UX Design Manager


“Geoff reported to me (both directly and then indirectly) as part of our product team at Apptentive. He was a very talented UX designer, passionate about addressing users needs and eager to iterate amongst a variety of approaches to identify the best way to solve a particular problem. I was really impressed with Geoff’s energy and creativity– he had an infectious love of the creative build process.”

Mike Saffitz – CTO


“Geoffrey is a very talented senior UX designer and would be a huge asset to any company, especially those with a focus on enterprise products. At BitTitan, Geoffrey helped our product UI evolve from “amateurish” to professional / on-par with top SaaS solutions. Geoffrey’s key strength is creation of new UX concepts and high-level look-and-feel experience for enterprise products.”

Dominic Pouzin – CTO

Studio Deluxe

“Geoff is a great web producer for my graphic design studio. I can always trust that he’ll take charge of our projects and expertly lead the development team so I don’t have to worry about it. I rely on his technical advice and capabilities. All the projects we have collaborated on have been executed flawlessly and on budget. We craft our often complicated designs and Geoff implements them pixel perfect for the web.”

Linda Warren – Principal


Redefining SoFTWARE collaboration

Hello, I’m passionate about UX to help companies grow and define their futures. Do you need someone who takes a customer-first approach, understands business goals and how to advance them with great design?
By thinking beyond the ordinary, I produce visionary ideas that can make your product a game changer… that’s my mission.

My Process