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PROBLEM STATEMENT
The Windows store catalog lacks a broad range of quality apps, which hurts the Windows eco-system, app developers, and bottom-line.

OPPORTUNITY
Through consolidation, MS has the opportunity to greatly increase the One Store marketplace by supporting a variety cross platform technologies. The redesigned dev center would be able to on-board Windows XAML apps, Xbox, Win32, Android, and Services through a unified ingestion pipeline.

APP ONBOARDING PAGES
I designed the App on-boarding workflow pages throughout the platform. I went with an immersive experience than the typical non-immersive (left nav) UI model.

CUSTOMER FEEDBACK PROPOSAL
Problem Statement — Poor customer reviews hurts app install rates and monetization and pitched it to leadership.

Insights — From my own experience publishing Oscar’s Adventure as an early prototype app, I received a few negative comments and wished I was able to respond to customer feedback in order to:
· Reduce the amount of negative app feedback.
· Reduce the amount of feedback shown in the app store.
· Reduce the perception of poor Windows App Store apps instead of it becoming product bug triage location.

Proposal — From the App Store allow the ability to send a private message to the developer instead of public feedback regarding minor bug issues. To deter the volume of negative feedback through the ability of responding to customers concerns, this 1:1 personal feedback touch gives the user a validation that their message was heard and that the developer is working on a solution.

TAKING INITIATIVE
Since I was working on the Windows App Store I wanted to create my own app too. I reached out to a developer and we built “Oscar’s Adventure,” a children’s learning app for ages 3-6 years old which we designed and built in 3 weeks. We were able to successfully publish the app internally through the Windows app store which helped to validate UX decisions I made in the developer portal.

SOME OF THE GAMES

OSCAR SKETCHES
Some early concept sketches of Oscar the Otter to the final .svg variations.

BUSINESS PARTNERSHIP
Due to the amount of images and time I could spend on the application, I orchestrated an advertising partnership with dreamstime.com where I had full access to their entire illustration library. In exchange I gave them splash screen advertising throughout each game transition. This was a significant business deal and it was a win/win for both parties.

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PRODUCT GOALS
App analytics is essential for companies to fully understand their app business. The initial product roadmap included ratings and reviews (R&R), quality, downloads, usage, purchases, conversions, in-app purchases, and financials.

ANALYTIC PAGES
I designed a variety of feature pages to be used throughout the platform.

INSIGHTS
Since App downloads can get initiated from a multitude of locations, it is important for marketers to know how users land on the Windows App Store. The incentive for companies to spend marketing dollars is knowing what referrers to spend those dollars on.

PRODUCT CONCEPT 1
Break down the conversions into much more granular information. This includes URL path tracking, Store listing pages, Store spot light page, Social references, and group similar referrers by the top locations.

PRODUCT CONCEPT 2
Windows applications run in a sandbox environment. My proposal is to enhance the platform to track click-thru’s to understand a real user product journey. This would give valuable insights to how users use the product and what forks they go down.

My proposals would give a complete e2e user journey so developers can make validated data product decisions.

RATINGS AND REVIEWS
Ratings and reviews went through a series of updates due to Windows OS updates. This page was the initial tracking page showing the reviews by different OS.

RE-SKINNING HIGH CHARTS
I created the style-guide for the initial charts which includes  line, bar, and pie charts to be used throughout the analytics pages based on the Windows brand colors. Also made sure the colors pass accessibility at the maximum threshold without compromising too much color.

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SOLUTION – A TIMELESS UI DESIGN
Sharing memories and photos was essential to the Windows suite of products.  This was the first responsive app (client/web/mobile) before responsive became a buzzword. My solution was a film-strip that also sampled a bit of ambient color from the image which was used in the iterator control.

CHALLENGE – The first slideshows were not intuitive and not a consistent UI experience across Microsoft properties. I was tasked to redesign the photo slideshow and create a consistent UI experience across multiple form factors and collaborate with different Orgs (teams).

THE SCOPE – The slideshow product adoption spanned across the Windows file client, Messenger (client), Live.com, 3rd party API (Facebook), and the Windows iPhone Messenger app. Also, the iPhone app was one of the first (tented) Apple apps developed by Microsoft that I spearheaded.

SHOWCASED – The product was showcased at the annual Microsoft company meeting.

PRESS – Publicity after the launch.

BING SEARCH ADOPTION – Soon after the slideshow launched, the Bing team also adopted this UI model.