What does it mean to be customer-obsessed?
After innovating at a customer-centric company that captures VOC feedback at scale, I’ve honed a few new tricks. My short answer is understanding customer needs based on a deep empathy and providing solutions to improve people’s lives. Do you need someone who takes a customer-first approach, understands business goals, and knows how to advance them with great design? By thinking beyond the ordinary, I produce visionary ideas that can make your product a game changer… that’s my mission.
Experience Maturity
When UX is empowered to influence product decisions by listening to internal and external customer opinions, it can translate those voices visually back to the business. High-performance teams are customer-focused and can prioritize the roadmap from an informative, customer-centric POV.
Customer Synthesis
Build customer relationships and loyalty by conducting 30-minute interviews to validate small features quickly. Nothing beats talking to your target audience. The insight you gain is priceless, and no amount of quantitative data can match the same level of understanding.
Customer Advisory Board (CAB)
I’ve presented high-level product features through UX storytelling to enterprise customers, ensuring product success. This open forum allowed customers familiar with the product to share their opinions on the qualities that are most important to them.
Customer Insights
I prefer to use several SaaS feedback tools to better observe customer behaviors, frustrations, and usage patterns. I’ve created sophisticated queries and funnels to gain deeper insights into the customer journey and help inform product decisions.
UX Agile Methodologies
Recently, I was certified as a ScrumMaster™ to facilitate better and increased efficiency for a fast-paced software-focused agile team. My process simplifies overly complex feature initiatives into manageable delivery sprints that deliver business and customer value throughout the delivery lifecycle.
Featured Product (DD) Process
My process starts with the customer and works back to the business. As my workflow diagram illustrates, I prefer working within the double-diamond design process, which enables the team to achieve a consensus on the product more quickly.
Design Thinking Methodologies
To be a product expert, we must understand what customers want, not what we think they want. My UX aims to build experience features that benefit both the customer and the bottom line.
